Restaurateur
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Restaurateur · Author

Will Guidara.

Will Guidara is an American restaurateur. With chef Daniel Humm he co-owned Eleven Madison Park in New York, and he wrote Unreasonable Hospitality about giving people more than they expect.

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The Remarkable Power of Giving People More Than They Expect

Unreasonable Hospitality

Will Guidara

Cover of Unreasonable Hospitality

Leadership · 2022

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

Will Guidara tells how he and his team helped turn Eleven Madison Park into one of the world's best restaurants. His message works far beyond restaurants: making people feel truly cared for is a powerful way to stand out.

Three big ideas

  1. Service and hospitality are differentService is doing the job well. Hospitality is how you make people feel.
  2. Give more than people expectSmall, personal surprises can turn a good experience into an unforgettable one.
  3. Look after your team firstPeople who feel cared for at work pass that care on to others.
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