How Great Leaders Inspire Everyone to Take Action01
Start with Why
Simon Sinek
All authors
Author · Speaker
Simon Sinek.
Simon Sinek is an author and speaker on leadership. His TED talk about starting with why became one of the most widely watched talks on leadership.
- Based in
- United Kingdom · United States
- Born
- 1973
- Known for
- Start with Why
- On Motivation Stock
- 2 books
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How Great Leaders Inspire Everyone to Take Action
Start with Why
Simon Sinek
Leadership · 2009
Start with Why
How Great Leaders Inspire Everyone to Take Action
Simon Sinek argues that inspiring leaders and organisations communicate from the inside out: they start with why they do what they do, then explain how and what.
Three big ideas
- The golden circleWhy, then how, then what. Most people communicate the other way round.
- People buy whyPeople are drawn to what you believe, not just what you sell.
- Trust follows valuesShared beliefs build loyalty that features and prices can't.
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Photos via Wikimedia Commons — Simon Sinek: Lance Cpl. Brendan Mullin · Public domain · Wikimedia Commons · Helen Keller: Los Angeles Times; restored by User:Rhododendrites · Public domain · Wikimedia Commons · Seneca: Calidius · CC BY-SA 3.0 · Wikimedia Commons · Marcus Aurelius: Unknown author · CC BY 2.5 · Wikimedia Commons