Journalist
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Journalist · Author

Daniel Coyle.

Daniel Coyle is an American journalist and author who writes about talent and teams. His books include The Talent Code and The Culture Code.

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The Secrets of Highly Successful Groups

The Culture Code

Daniel Coyle

Cover of The Culture Code

Leadership · 2018

The Culture Code

The Secrets of Highly Successful Groups

Coyle visited successful groups — including Pixar, the San Antonio Spurs and the US Navy SEALs — to learn what makes them work. He found three skills that great group cultures share.

Three big ideas

  1. Build safetyPeople do their best when they feel safe and connected. Small signals of belonging matter a lot.
  2. Share vulnerabilityWhen leaders admit mistakes and ask for help, it builds trust and cooperation.
  3. Establish purposeStrong groups tell and retell simple stories about what they stand for and where they're going.
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