The Secrets of Highly Successful Groups

The Culture Code

Daniel Coyle

Cover of The Culture Code
The Culture Code
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Leadership#teams#culture

The Culture Code

The Secrets of Highly Successful Groups

Written byDaniel Coyle

Coyle visited successful groups — including Pixar, the San Antonio Spurs and the US Navy SEALs — to learn what makes them work. He found three skills that great group cultures share.

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  • Published2018
  • GenreLeadership
  • Key ideas5
  • Summary1 min read

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  1. 01Build safety

    People do their best when they feel safe and connected. Small signals of belonging matter a lot.

  2. 02Share vulnerability

    When leaders admit mistakes and ask for help, it builds trust and cooperation.

  3. 03Establish purpose

    Strong groups tell and retell simple stories about what they stand for and where they're going.

  4. 04Listen well

    Good leaders listen closely, ask questions and make others feel heard.

  5. 05Be clear about priorities

    Name what matters most, again and again, so everyone pulls the same way.

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