Portrait of BJ Fogg
Social Scientist
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Social Scientist · Author

BJ Fogg.

BJ Fogg is an American social scientist and university teacher, and the author of Tiny Habits.

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Dallas, Texas
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Self-improvement

Tiny Habits

BJ Fogg

Cover of Tiny Habits

Self-improvement · 2019

Tiny Habits

Stanford researcher BJ Fogg shows how to build new habits by starting very small and celebrating each success.

Three big ideas

  1. Start tinyMake a new habit so small it's almost impossible to skip.
  2. Behaviour needs three thingsMotivation, ability and a prompt must come together for an action to happen.
  3. Anchor itAttach the new habit to something you already do every day.
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