All talks
Purpose4 min

Finding your purpose: a less intimidating approach

Watch directly on YouTube
  • SpeakerDan Cable
  • Length4 min
  • TopicPurpose
  • Key notes5

About this talk

London Business School professor Dan Cable says it's normal not to know your purpose, and that "find your purpose" asks too much of most people. A gentler way in is to meet the people who actually use your work.

  • 4 min
  • Purpose
  • by Dan Cable
Watch the talk

Key notes

What to take away.

  1. 01
    Not knowing is normal

    Expecting everyone to find a burning purpose is too demanding, especially early in a career.

  2. 02
    Purpose can't be handed out

    Leaders can't give people purpose, but they can help them get curious about it.

  3. 03
    Meet the people you help

    At Microsoft in Vienna, whole project teams visit clients to hear their problems first-hand.

  4. 04
    Know the why of your work

    Seeing who benefits from what you do connects everyday work to a bigger reason.

  5. 05
    Small and inexpensive

    You don't need a life-or-death passion to feel more purpose at work.

Watch next

More talks like this

All talks