A Memoir by the Creator of Nike

Shoe Dog

Phil Knight

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Shoe Dog
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Shoe Dog

A Memoir by the Creator of Nike

Written byPhil Knight

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and started importing running shoes from Japan. His memoir tells the messy, risky early years of the company that became Nike.

  • Published2016
  • GenreMemoir
  • Key ideas5
  • Summary1 min read

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  1. 01Start before you're ready

    Knight began with a “crazy idea” and a little money, and learned as he went.

  2. 02Don't stop

    Through debt, legal fights and near-collapse, his message is to keep going.

  3. 03Believe in what you sell

    Knight found selling hard until he was selling something he truly believed in.

  4. 04Build a team of misfits

    Nike's early team was a mix of unlikely people who shared a deep commitment.

  5. 05Success has costs

    Knight is honest about the time away from family that building the company took.

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