Nike co-founder
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Nike co-founder

Phil Knight.

Phil Knight (born 1938) is an American businessman who co-founded Nike with his University of Oregon track coach, Bill Bowerman, and served as its chairman and CEO. He told the company's early story in his memoir Shoe Dog.

Based in
Portland, Oregon, USA
Born
1938
On Motivation Stock
1 book

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A Memoir by the Creator of Nike

Shoe Dog

Phil Knight

Cover of Shoe Dog

Memoir · 2016

Shoe Dog

A Memoir by the Creator of Nike

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and started importing running shoes from Japan. His memoir tells the messy, risky early years of the company that became Nike.

Three big ideas

  1. Start before you're readyKnight began with a “crazy idea” and a little money, and learned as he went.
  2. Don't stopThrough debt, legal fights and near-collapse, his message is to keep going.
  3. Believe in what you sellKnight found selling hard until he was selling something he truly believed in.

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