Why Some Companies Make the Leap... and Others Don't

Good to Great

Jim Collins

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Good to Great
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Good to Great

Why Some Companies Make the Leap... and Others Don't

Written byJim Collins

Collins and his research team compared companies that went from good results to great ones with similar companies that didn't. The book sets out what the great ones did differently.

  • Published2001
  • GenreLeadership
  • Key ideas4
  • Summary1 min read

Read it if you…

  • lead a team, a family or a project
  • struggle to show up consistently

The summary

Key ideas in 1 minute.

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  1. 01Humble, determined leaders

    The leaders of great companies combined personal humility with fierce determination.

  2. 02First who, then what

    Get the right people on board before deciding exactly where to go.

  3. 03Face the facts

    Confront the hard truth about where you are, while keeping faith that you will win in the end.

  4. 04The flywheel

    Lasting change comes from steady pushes in one direction, not one big dramatic moment.

  5. Want the stories, examples and depth behind these ideas?

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Humble, determined leaders

The leaders of great companies combined personal humility with fierce determination. Pick one small way to put this into practice before tonight.

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“Those who built the visionary companies wisely understood that it is better to understand who you are than where you are going — for where you are going will almost certainly change.”

— Jim Collins

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