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Author · Money educator

Vivian Tu.

Vivian Tu is an American author and former Wall Street trader. She founded Your Rich BFF, a media company that teaches people about money, and wrote Rich AF.

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The Winning Money Mindset That Will Change Your Life

Rich AF

Vivian Tu

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Personal finance · 2023

Rich AF

The Winning Money Mindset That Will Change Your Life

Former Wall Street trader Vivian Tu shares the money basics she says the financial system often keeps from women, people of colour, LGBTQ+ readers and first-generation families. Part one covers earning and budgeting, part two saving and investing.

Three big ideas

  1. Start with your money storyYour beliefs about money come from how you grew up. Notice them before you try to change your habits.
  2. Earn more, not just spend lessGrowing your income, including negotiating a raise, can matter as much as cutting costs.
  3. Budget simplyA budget is a plan for your money, not a punishment.
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