Daniel H. Pink.

Psychology · 2009

Drive

The Surprising Truth About What Motivates Us

Pink argues that rewards and punishments work for simple, routine tasks but often backfire for creative, thinking work. What really drives us is the wish to direct our own lives, to get better at things that matter, and to be part of something bigger.

Three big ideas

1. Carrots and sticks have limitsRewards can boost simple tasks, but for creative work they can narrow focus and lower performance.
2. AutonomyPeople do their best work when they have a say over what they do, when, how and with whom.
3. MasteryWe're driven by the urge to get better at something that matters. It takes effort, and it's never quite finished.